{"id":3703,"date":"2024-11-05T15:05:35","date_gmt":"2024-11-05T08:05:35","guid":{"rendered":"https:\/\/dncloud.net\/blog\/?p=3703"},"modified":"2024-12-01T16:45:52","modified_gmt":"2024-12-01T09:45:52","slug":"thiet-ke-web-chuan-seo-la-gi","status":"publish","type":"post","link":"https:\/\/dncloud.net\/blog\/thiet-ke-web-chuan-seo-la-gi\/","title":{"rendered":"Thi\u1ebft k\u1ebf web chu\u1ea9n SEO l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u SEO website"},"content":{"rendered":"<p><strong>SEO<\/strong> (<em><strong>Search Engine Optimization<\/strong><\/em>) kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 trong gi\u1edbi Marketing n\u1eefa r\u1ed3i. N\u00f3 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn website c\u1ee7a b\u1ea1n. Cho n\u00ean vi\u1ec7c t\u1ed1i \u01b0u website chu\u1ea9n SEO l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1eady th\u1ebf n\u00e0o l\u00e0 thi\u1ebft k\u1ebf website chu\u1ea9n SEO, c\u00f9ng <strong>DNCLOUD<\/strong> t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y:<\/p>\n<h2>Thi\u1ebft k\u1ebf web chu\u1ea9n SEO l\u00e0 g\u00ec?<\/h2>\n<div id=\"attachment_3748\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-3748\" class=\"size-full wp-image-3748\" src=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo.jpg.webp\" alt=\"Thi\u1ebft k\u1ebf website chu\u1ea9n seo l\u00e0 g\u00ec\" width=\"1200\" height=\"628\" srcset=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo.jpg.webp 1200w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo-300x157.jpg.webp 300w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo-1024x536.jpg.webp 1024w, https:\/\/dncloud.net\/blog\/wp-content\/uploads\/thiet-ke-website-chuan-seo-150x79.jpg 150w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo-768x402.jpg.webp 768w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo-1170x612.jpg.webp 1170w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/thiet-ke-website-chuan-seo-585x306.jpg.webp 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo.jpg 1200w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-300x157.jpg 300w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-1024x536.jpg 1024w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-150x79.jpg 150w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-768x402.jpg 768w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-1170x612.jpg 1170w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/thiet-ke-website-chuan-seo-585x306.jpg 585w&quot;}\" \/><p id=\"caption-attachment-3748\" class=\"wp-caption-text\">Thi\u1ebft k\u1ebf website chu\u1ea9n seo l\u00e0 g\u00ec<\/p><\/div>\n<h2 id=\"thiet-ke-web-chuan-seo\"><\/h2>\n<p>Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 website chu\u1ea9n SEO, th\u00ec ta ph\u1ea3i hi\u1ec3u v\u1ec1 SEO l\u00e0 g\u00ec? SEO l\u00e0 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web c\u1ee7a b\u1ea1n theo ti\u00eau ch\u00ed c\u1ee7a Google.<\/p>\n<p><em><strong>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/dncloud.net\/blog\/seo-la-gi\/\">SEO l\u00e0 g\u00ec? T\u1ea1i sao SEO quan tr\u1ecdng \u0111\u1ed1i v\u1edbi website<\/a><\/strong><\/em><\/p>\n<p>M\u1ed9t trang web chu\u1ea9n SEO \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi c\u1ea5u h\u00ecnh, t\u00ednh n\u0103ng \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c Google c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a website. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u th\u00ec thi\u1ebft k\u1ebf website l\u00e0 h\u00ecnh th\u1ee9c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed Google, t\u1eeb \u0111\u00f3 n\u00f3 s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed th\u1ee9 h\u1ea1ng cao khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1eb1ng t\u1eeb kh\u00f3a li\u00ean quan tr\u00ean thanh t\u00ecm ki\u1ebfm.<\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a website chu\u1ea9n SEO<\/h2>\n<p>Thi\u1ebft k\u1ebf website chu\u1ea9n SEO mang r\u1ea5t nhi\u1ec1u l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0:<\/p>\n<ul>\n<li>Khi trang web chu\u1ea9n SEO th\u00ec c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu s\u1ebd n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i t\u1eeb \u0111\u1ed1i th\u1ee7.<\/li>\n<li>Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan th\u00ec nh\u1eefng trang web n\u00e0o chu\u1ea9n SEO s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean top \u0111\u1ea7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<li>Thi\u1ebft k\u1ebf web chu\u1ea9n SEO ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 code, b\u1ed1 c\u1ee5c,.. v\u00ec v\u1eady s\u1ebd gi\u00fap tr\u1ea3i nghi\u1ec7p ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 l\u1ed7i k\u1ef9 thu\u1eadt gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3.<\/li>\n<li>Ngo\u00e0i ra n\u00f3 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing. M\u1ed9t website \u0111\u1ee7 chuy\u00ean nghi\u1ec7p, d\u1ec5 s\u1eed d\u1ee5ng gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng t\u1eeb \u0111\u00f3 gi\u00fap cho doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u chi ph\u00ed c\u00f4ng \u0111o\u1ea1n qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c trang m\u1ea1ng \u0111\u1ea1i ch\u00fang.\n<p><div id=\"attachment_3752\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3752\" class=\"size-full wp-image-3752\" src=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo.jpg.webp\" alt=\"web chu\u1ea9n seo\" width=\"1200\" height=\"628\" srcset=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo.jpg.webp 1200w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-300x157.jpg.webp 300w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-1024x536.jpg.webp 1024w, https:\/\/dncloud.net\/blog\/wp-content\/uploads\/web-chuan-seo-150x79.jpg 150w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-768x402.jpg.webp 768w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-1170x612.jpg.webp 1170w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-585x306.jpg.webp 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo.jpg 1200w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-300x157.jpg 300w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-1024x536.jpg 1024w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-150x79.jpg 150w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-768x402.jpg 768w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-1170x612.jpg 1170w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-585x306.jpg 585w&quot;}\" \/><p id=\"caption-attachment-3752\" class=\"wp-caption-text\">Trang web chu\u1ea9n seo s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng<\/p><\/div><\/li>\n<\/ul>\n<h2>C\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 website chu\u1ea9n SEO<\/h2>\n<p>Vi\u1ec7c SEO Checklist l\u00e0 m\u1ed9t vi\u1ec7c h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft khi c\u1ea7n ki\u1ec3m tra l\u1ea1i c\u00e1c quy tr\u00ecnh chu\u1ea9n SEO, \u0111\u1ea3m b\u1ea3o n\u00e2ng cao hi\u1ec7u qu\u1ea3 website, c\u00f9ng \u0111i\u1ec3m qua nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 chu\u1ea9n SEO nh\u00e9:<\/p>\n<h3 id=\"3.1_Titles_v\u00e0_Descriptions_kh\u00f4ng_\u0111\u01b0\u1ee3c_tr\u00f9ng_l\u1eb7p\"><strong>Titles v\u00e0 Descriptions kh\u00f4ng \u0111\u01b0\u1ee3c tr\u00f9ng l\u1eb7p<\/strong><\/h3>\n<p id=\"3.1_Titles_v\u00e0_Descriptions_kh\u00f4ng_\u0111\u01b0\u1ee3c_tr\u00f9ng_l\u1eb7p\">Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ed1ng nh\u1ea5t t\u1ea5t c\u1ea3 ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn nhau. C\u00e1c Titles v\u00e0 Descriptions ph\u1ea3i \u0111\u1ed9c nh\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c trang, trong \u0111\u00f3 titles ph\u1ea3i t\u1eeb 60-65 k\u00fd t\u1ef1.<\/p>\n<p>V\u1ec1 ph\u1ea7n Meta Descriptions c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng khi trang web hi\u1ec3n th\u1ecb tr\u00ean Google, ph\u1ea7n Meta Descriptions ph\u1ea3i ch\u1ee9a kho\u1ea3ng 150 k\u00fd t\u1ef1, \u0111\u1ea3m b\u1ea3o \u0111\u1ea7y \u0111\u1ee7 \u00fd ngh\u0129a kh\u00f4ng b\u1ecb m\u1ea5t ch\u1eef.<\/p>\n<p>Th\u1ebb Titles v\u00e0 Descriptions ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, kh\u00f4ng lan man v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a.<\/p>\n<h3 id=\"3.2_C\u00e1c_URL_ph\u1ea3i_r\u00f5_r\u00e0ng\"><strong>C\u00e1c URL ph\u1ea3i r\u00f5 r\u00e0ng<\/strong><\/h3>\n<p>URL c\u1ee7a trang Web (Permanent Links) ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng to\u00e0n b\u1ed9 ch\u1eef th\u01b0\u1eddng v\u00e0 ph\u1ea3i ph\u00e2n t\u00e1ch b\u1eb1ng d\u1ea5u g\u1ea1ch ngang, kh\u00f4ng th\u00eam c\u00e1c k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt \u0111\u1ec3 t\u1ed1i \u01b0u nh\u1eb1m k\u00e9o traffic.<\/p>\n<h3><strong>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh<\/strong><\/h3>\n<div id=\"attachment_3749\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3749\" class=\"size-full wp-image-3749\" src=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo.jpg.webp\" alt=\"trang web chu\u1ea9n seo\" width=\"1200\" height=\"628\" srcset=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo.jpg.webp 1200w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo-300x157.jpg.webp 300w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo-1024x536.jpg.webp 1024w, https:\/\/dncloud.net\/blog\/wp-content\/uploads\/trang-web-chuan-seo-150x79.jpg 150w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo-768x402.jpg.webp 768w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo-1170x612.jpg.webp 1170w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/trang-web-chuan-seo-585x306.jpg.webp 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo.jpg 1200w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-300x157.jpg 300w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-1024x536.jpg 1024w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-150x79.jpg 150w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-768x402.jpg 768w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-1170x612.jpg 1170w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/trang-web-chuan-seo-585x306.jpg 585w&quot;}\" \/><p id=\"caption-attachment-3749\" class=\"wp-caption-text\">T\u1ed1c \u0111\u1ed9 nhanh s\u1ebd khi\u1ebfn \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng cao, t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng cao h\u01a1n<\/p><\/div>\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng \u0111o\u1ea1n quan tr\u1ecdng gi\u00fap trang web c\u1ee7a b\u1ea1n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. T\u1ed1c \u0111\u1ed9 nhanh s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t cho website c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n, khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng t\u1eeb \u0111\u00f3 gia t\u0103ng doanh s\u1ed1.<\/p>\n<h3>Content \u0111\u1ed9c \u0111\u00e1o<\/h3>\n<p>M\u1ed9t trang web chu\u1ea9n SEO ph\u1ea3i c\u00f3 n\u1ed9i dung t\u1ed1t, content \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc, th\u00ec nh\u1eefng th\u00f4ng tin tr\u00ean website s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat h\u01a1n so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng t\u01b0\u01a1ng t\u1ef1 c\u1ee7a nhi\u1ec1u trang web kh\u00e1c nhau.<\/p>\n<p>Khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem v\u00ec n\u1ed9i dung kh\u00e1c, kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p v\u00e0 \u0111\u01b0a ra th\u00f4ng tin r\u00f5 r\u00e0ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00ec s\u1ebd gi\u00fap website doanh nghi\u1ec7p c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ea1t \u1edf v\u1ecb tr\u00ed cao tr\u00ean b\u1ea3ng t\u00ecm ki\u1ebfm.<\/p>\n<h3><strong>T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh<\/strong><\/h3>\n<div id=\"attachment_3751\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3751\" class=\"size-full wp-image-3751\" src=\"https:\/\/dncloud.net\/blog\/wp-content\/uploads\/web-chuan-seo-thu-hut-khach-hang.png\" alt=\"web chu\u1ea9n seo thu h\u00fat kh\u00e1ch h\u00e0ng\" width=\"1200\" height=\"628\" srcset=\"https:\/\/dncloud.net\/blog\/wp-content\/uploads\/web-chuan-seo-thu-hut-khach-hang.png 1200w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-300x157.png.webp 300w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-1024x536.png.webp 1024w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-150x79.png.webp 150w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-768x402.png.webp 768w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-1170x612.png.webp 1170w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/web-chuan-seo-thu-hut-khach-hang-585x306.png.webp 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang.png 1200w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-300x157.png 300w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-1024x536.png 1024w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-150x79.png 150w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-768x402.png 768w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-1170x612.png 1170w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/web-chuan-seo-thu-hut-khach-hang-585x306.png 585w&quot;}\" \/><p id=\"caption-attachment-3751\" class=\"wp-caption-text\">Ph\u00e2n b\u1ed5 h\u00ecnh ch\u1eef xen k\u1ebd h\u1ee3p l\u00fd, s\u1ebd gi\u00fap ng\u01b0\u1eddi s\u1eed d\u1ee5ng trang web gi\u1ea3m thi\u1ec3u c\u1ea3m gi\u00e1c nh\u00e0m ch\u00e1n<\/p><\/div>\n<p>Ngo\u00e0i t\u1eadp trung v\u00e0o n\u1ed9i dung, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn h\u00ecnh \u1ea3nh minh h\u1ecda. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft khi mu\u1ed1n SEO hi\u1ec7u qu\u1ea3, m\u1ed9t trang web c\u00f3 qu\u00e1 nhi\u1ec1u ch\u1eef m\u00e0 \u00edt h\u00ecnh \u1ea3nh s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u00e0m ch\u00e1n v\u00e0 m\u1ea5t c\u1ea3m h\u1ee9ng, \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n n\u00ean c\u1ea7n t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh, \u0111\u1ea3m b\u1ea3o v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng, th\u1ebb ALT text cho h\u00ecnh \u1ea3nh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh \u1ea3nh ph\u1ea3i ph\u00e2n b\u1ed1 h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u00e0i vi\u1ebft.<\/p>\n<h3 id=\"3.6_B\u1ed1_c\u1ee5c_khoa_h\u1ecdc,_\u0111\u1ed3ng_nh\u1ea5t\"><strong>B\u1ed1 c\u1ee5c khoa h\u1ecdc, \u0111\u1ed3ng nh\u1ea5t<\/strong><\/h3>\n<p>Thi\u1ebft k\u1ebf web chu\u1ea9n SEO c\u1ea7n ph\u1ea3i c\u00f3 b\u1ed1 c\u1ee5 r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc d\u1ec5 hi\u1ec3u. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 website c\u00f3 chuy\u00ean nghi\u1ec7p hay kh\u00f4ng.<\/p>\n<p>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, c\u00e1c n\u1ed9i dung c\u00f3 th\u1ec3 chia th\u00e0nh nhi\u1ec1u chi ti\u1ebft nh\u1ecf nh\u01b0ng c\u01a1 b\u1ea3n ph\u1ea3i c\u00f3<\/p>\n<ul>\n<li>Header<\/li>\n<li>Breadcrumb Menu<\/li>\n<li>Page Title (m\u1ed7i trang s\u1ebd ch\u1ec9 c\u00f3 1 title)<\/li>\n<li>\u0110\u1ecbnh d\u1ea1ng v\u0103n b\u1ea3n ng\u1eafn th\u00e0nh nhi\u1ec1u \u0111o\u1ea1n ng\u1eafn v\u1edbi Subheadings<\/li>\n<li>Th\u00f4ng tin t\u00e1c gi\u1ea3<\/li>\n<li>Footer<\/li>\n<\/ul>\n<p>Khi vi\u1ebft b\u00e0i chu\u1ea9n SEO, n\u00ean vi\u1ebft b\u00e0i m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c th\u00eam th\u1eaft t\u1eeb kh\u00f3a sao cho kh\u00f4ng g\u01b0\u1ee3ng \u00e9p, ng\u1eadp ng\u1eebng.<\/p>\n<h3 id=\"3.7_T\u1ea1o_XML_Sitemap_v\u00e0_d\u00f9ng_t\u1ec7p_Robots.txt\"><strong>T\u1ea1o XML Sitemap v\u00e0 d\u00f9ng t\u1ec7p Robots.txt<\/strong><\/h3>\n<p>XML Sitemap c\u00f3 ngh\u0129a l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac c\u1ee7a Website. N\u1ebfu b\u1ea1n chuy\u1ec3n nhi\u1ec1u d\u1eef li\u1ec7u sang Google, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng trang n\u00e0o c\u00f3 l\u01b0\u1ee3t truy c\u1eadp cao h\u01a1n v\u00e0 s\u1ebd \u01b0u ti\u00ean so v\u1edbi nh\u1eefng trang c\u00f2n l\u1ea1i.<\/p>\n<p>Khi s\u1eed d\u1ee5ng c\u00f3 nh\u1eefng trang b\u1ea1n kh\u00f4ng mu\u1ed1n Google index th\u00ec c\u00f3 th\u1ec3 d\u00f9ng Robots.txt. T\u1ec7p n\u00e0y s\u1ebd th\u00f4ng b\u00e1o cho Google v\u00e0 bot bi\u1ebft l\u00e0 trang n\u00e0y s\u1ebd kh\u00f4ng c\u1ea7n index.<\/p>\n<h3><strong>Thi\u1ebft k\u1ebf web \u0111\u1ea3m b\u1ea3o UX\/UI cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n<div id=\"attachment_3750\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3750\" class=\"size-full wp-image-3750\" src=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website.jpg.webp\" alt=\"ui ux trong thi\u1ebft k\u1ebf website\" width=\"1200\" height=\"628\" srcset=\"https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website.jpg.webp 1200w, https:\/\/dncloud.net\/blog\/wp-content\/uploads\/ui-ux-trong-thiet-ke-website-300x157.jpg 300w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website-1024x536.jpg.webp 1024w, https:\/\/dncloud.net\/blog\/wp-content\/uploads\/ui-ux-trong-thiet-ke-website-150x79.jpg 150w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website-768x402.jpg.webp 768w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website-1170x612.jpg.webp 1170w, https:\/\/dncloud.net\/blog\/wp-content\/smush-webp\/ui-ux-trong-thiet-ke-website-585x306.jpg.webp 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website.jpg 1200w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-300x157.jpg 300w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-1024x536.jpg 1024w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-150x79.jpg 150w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-768x402.jpg 768w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-1170x612.jpg 1170w, https:\\\/\\\/dncloud.net\\\/blog\\\/wp-content\\\/uploads\\\/ui-ux-trong-thiet-ke-website-585x306.jpg 585w&quot;}\" \/><p id=\"caption-attachment-3750\" class=\"wp-caption-text\">UI v\u00e0 UX \u0111\u1ec1u quan tr\u1ecdng trong thi\u1ebft k\u1ebf website chu\u1ea9n SEO, \u0111\u00f3 l\u00e0 v\u00ec ch\u00fang \u0111\u1ec1u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p><\/div>\n<p>UI\/UX l\u00e0 g\u00ec? <strong>UI l\u00e0 User Experience (tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng) <\/strong>c\u00f2n t\u1eeb <strong>UX l\u00e0 User Interface (giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng). <\/strong>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf website n\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a trang web.<\/p>\n<p>Thi\u1ebft k\u1ebf UI\/UX l\u00e0 t\u1ed1i \u01b0u giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. S\u1edf d\u0129 t\u1ea1i sao l\u1ea1i n\u00f3i UI\/UX quan tr\u1ecdng v\u00ec ch\u00fang s\u1ebd li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, m\u1ed9t website c\u00f3 hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp th\u00f4ng qua m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o ph\u1ea7n UI\/UX ph\u00f9 h\u1ee3p \u0111em l\u1ea1i cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00fa v\u1ecb, gi\u00fap th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n<h3 id=\"3.9_Check_Orphan_Pages\"><strong>Check Orphan Pages<\/strong><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin theo c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 Crawl Website, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn \u0111\u00fang c\u1ea5u tr\u00fac trang web hay ch\u01b0a.<\/p>\n<p>OnCrawl\u2019s Crossed Analysis s\u1ebd nghi\u00ean c\u1ee9u t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 SEO web c\u00f3 m\u1eb7t tr\u00ean trang web nh\u1edd v\u00e0o Semantic Crawler v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n n\u1ed9i dung tr\u00f9ng l\u1eb7p hi\u1ec7u qu\u1ea3.<\/p>\n<p><em><strong>Xem th\u00eam: <a href=\"https:\/\/dncloud.net\/blog\/thiet-ke-website-la-gi\/\">Thi\u1ebft k\u1ebf website l\u00e0 g\u00ec? T\u1ea1i sao l\u1ea1i c\u1ea7n thi\u1ebft k\u1ebf website<\/a><\/strong><\/em><\/p>\n<h2>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf website chu\u1ea9n SEO<\/h2>\n<p>V\u1edbi s\u1ef1 c\u1ea1nh tranh v\u1ec1 m\u1eb7t Marketing online hi\u1ec7n nay, th\u00ec vi\u1ec7c b\u1eaft bu\u1ed9c m\u1ed7i doanh nghi\u1ec7p c\u1ea7n s\u1ee1 h\u1eefu cho m\u00ecnh m\u1ed9t website chu\u1ea9n SEO l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. V\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i thi\u1ebft k\u1ebf web chu\u1ea9n SEO:<\/p>\n<ul>\n<li>T\u1ea1o s\u1ef1 uy t\u00edn cho doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0o website t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n x\u1ebfp th\u1ee9 h\u1ea1ng cao<\/li>\n<li>Gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a kinh ph\u00ed cho vi\u1ec7c Marketing tr\u00ean c\u00e1c trang th\u00f4ng tin \u0111\u1ea1i ch\u00fang<\/li>\n<li>V\u1edbi website th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u00fap vi\u1ec7c d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u00f3 c\u01a1 h\u1ed9i tr\u00ean top cao nh\u1edd h\u00ecnh \u1ea3nh, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00e0 \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft k\u1ebf website chu\u1ea9n SEO.<\/li>\n<li>Kh\u00f4ng nh\u1eefng th\u1ebf, web chu\u1ea9n SEO s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec. V\u00ed d\u1ee5 nh\u01b0 l\u00e0 khi h\u1ecd click v\u00e0o website c\u1ee7a m\u00ecnh, h\u1ecd xem g\u00ec, h\u1ecd \u0111\u1ecdc g\u00ec v\u00e0 c\u00e1ch h\u1ecd r\u1eddi \u0111i nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<\/ul>\n<h2>7 c\u00e1ch t\u1ed1i \u01b0u SEO \u0111\u1ec3 \u0111\u1ee7 ti\u00eau chu\u1ea9n Google<\/h2>\n<p>R\u1ea5t kh\u00f3 \u0111\u1ec3 ta bi\u1ebft \u0111\u01b0\u1ee3c trang web c\u1ee7a m\u00ecnh c\u00f3 chu\u1ea9n SEO hay kh\u00f4ng n\u1ebfu nh\u01b0 ch\u01b0a c\u00f3 kinh nghi\u1ec7m ho\u1eb7c ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 c\u00e1ch gi\u00fap b\u1ea1n t\u1ed1i \u01b0u SEO \u0111\u1ee7 ti\u00eau chu\u1ea9n m\u00e0 Google \u0111\u1ec1 ra:<\/p>\n<h3><strong>T\u1ed1i \u01b0u URL SEO<\/strong><\/h3>\n<p>\u0110\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n c\u1ea7n n\u00ean t\u1ed1i \u01b0u:<\/p>\n<ul>\n<li>T\u1ef1 \u0111\u1ed9ng t\u1ea1o URL theo ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft.<\/li>\n<li>T\u00f9y ch\u1ec9nh URL khi c\u1ea7n theo y\u00eau c\u1ea7u c\u1ee7a SEO<\/li>\n<li>T\u1ea1o ti\u00eau \u0111\u1ec1 SEO &#8211; m\u00f4 t\u1ea3 SEO theo s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft khi vi\u1ebft<\/li>\n<li>Kh\u00f4ng d\u00f9ng c\u00e1c lo\u1ea1i URL t\u1ef1 \u0111\u1ed9ng c\u00f3 s\u1ed1 b\u00ean trong nh\u01b0 www.example.com\/?p=578544<\/li>\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c li\u00ean k\u1ebft v\u00e0 ph\u00e2n c\u00e1ch t\u1eeb m\u1ed7i c\u00e2u b\u1eb1ng d\u1ea5u g\u1ea1ch ngang &#8220;-&#8221; th\u00ec ph\u1ea3i s\u1eed s\u1ee5ng <strong>rewrite url.<\/strong><\/li>\n<li>C\u00f3 \u00edt nh\u1ea5t 1 file robots.txt chu\u1ea9n \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n c\u00e1c con b\u1ecd (crawlers) \u0111\u1ecdc n\u1ed9i dung d\u1ec5 d\u00e0ng.<\/li>\n<\/ul>\n<h4><strong>C\u00f3 HTTPS \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u website chu\u1ea9n SEO<\/strong><\/h4>\n<p>\u1ede Event Google Search Console 2019 t\u1ed5 ch\u1ee9c t\u1ea1i H\u1ed3 Ch\u00ed Minh, Google \u0111\u00e3 \u0111\u01b0a ra s\u1ed1 li\u1ec7u v\u1ec1 HTTPS v\u00e0 kh\u1eb3ng r\u1eb1ng \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 SEO. B\u1ea1n th\u1eed ngh\u0129 r\u1eb1ng n\u1ebfu website c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea3o m\u1eadt, kh\u00f4ng an to\u00e0n th\u00ec Google r\u1ea5t kh\u00f3 \u0111\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. V\u00e0 ch\u00fang t\u00f4i khuy\u00ean r\u1eb1ng b\u00ean n\u00ean s\u1eed d\u1ee5ng <a href=\"https:\/\/dncloud.net\/blog\/ssl-la-gi\/\">SSL<\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o website b\u1ea1n c\u00f3 b\u1ea3o m\u1eadt t\u1ed1t h\u01a1n<\/p>\n<h3><strong>Website chu\u1ea9n SEO l\u00e0 ph\u1ea3i ph\u00e2n c\u1ea5p n\u1ed9i dung t\u1ed1i \u01b0u<\/strong><\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ea7n m\u1ed9t URL ri\u00eang cho m\u1ed7i ph\u1ea7n n\u1ed9i dung \u0111\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung \u0111\u00f3 c\u0169ng nh\u01b0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn n\u1ed9i dung. N\u1ed9i dung kh\u00e1c nhau th\u00ec URL c\u0169ng kh\u00e1c nhau v\u00e0 ph\u1ea3i c\u00f3 s\u1ef1 ph\u00e2n c\u1ea5p gi\u1eefa c\u00e1c n\u1ed9i dung tr\u00ean trang.<\/p>\n<h3><strong>Ti\u00eau \u0111\u1ec1 v\u00e0 Th\u1ebb m\u00f4 t\u1ea3 c\u1ee7a website chu\u1ea9n SEO<\/strong><\/h3>\n<p>Sau URL Google s\u1ebd \u01b0u \u0111\u1ebfn title v\u00e0 description, \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00e1c SEOer th\u01b0\u1eddng m\u1ea5t r\u1ea5t l\u00e2u \u0111\u1ec3 ngh\u0129 ra title b\u00e0i vi\u1ebft cho chu\u1ea9n SEO. Google c\u0169ng \u0111\u00e3 c\u1eadp nh\u1eadt ti\u00eau ch\u00ed chu\u1ea9n SEO nh\u01b0 sau:<\/p>\n<ul>\n<li>Ti\u00eau \u0111\u1ec1 SEO &#8211; Kho\u1ea3ng 70 k\u00fd t\u1ef1<\/li>\n<li>M\u00f4 t\u1ea3 SEO &#8211; 160 \u0111\u1ebfn 200 k\u00fd t\u1ef1 t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb kh\u00e1c nhau.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, Google \u0111\u00e3 khai b\u00e1o \u0111\u1ed5i m\u1edbi l\u00e0 lo\u1ea1i b\u1ecf\u00a0th\u1ebb meta n\u00e0y kh\u1ecfi nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a m\u00ecnh, n\u00ean cho d\u00f9 b\u1ea1n c\u00f3 th\u00eam bao nhi\u00eau t\u1eeb kh\u00f3a \u1edf \u0111\u00e2y th\u00ec c\u0169ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng SEO.<\/p>\n<h3><strong>Trang 404 li\u00ean k\u1ebft \u0111\u1ebfn trang chuy\u1ec3n h\u01b0\u1edbng<\/strong><\/h3>\n<p>\u0110\u00f4i khi ng\u01b0\u1eddi d\u00f9ng s\u1ebd truy c\u1eadp \u0111\u1ebfn trang m\u00e0 kh\u00f4ng t\u1ed3n t\u1ea1i tr\u00ean web ho\u1eb7c b\u1ecb l\u1ed7i hay \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eadp sai URL. Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t trang 404 t\u00f9y ch\u1ec9nh \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng quay v\u1ec1 l\u1ea1i ban \u0111\u1ea7u trang ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trang 404 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t li\u00ean k\u1ebft quay v\u1ec1 trang g\u1ed1c v\u00e0 c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p li\u00ean k\u1ebft t\u1edbi n\u1ed9i dung ph\u1ed5 bi\u1ebfn ho\u1eb7c li\u00ean quan tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>Thi\u1ebft k\u1ebf website chu\u1ea9n SEO l\u00e0 ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi Mobile<\/strong><\/h3>\n<p>Hi\u1ec7n nay \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1eb1ng di \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u. Vi\u1ec7c trang web tr\u00ean phi\u00ean b\u1ea3n m\u00e1y t\u00ednh s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ecdc v\u00e0 s\u1eed d\u1ee5ng khi d\u00f9ng di \u0111\u1ed9ng.<\/p>\n<p>Do \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf website d\u00e0nh cho mobile l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u01b0u \u00fd.<\/p>\n<h3><strong>Thi\u1ebft l\u1eadp th\u1ebb H1, H2, H3 tr\u00ean website<\/strong><\/h3>\n<p>C\u00f3 6 th\u1ebb Heading t\u1eeb H1 \u0111\u1ebfn H6, v\u1edbi m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean gi\u1ea3m d\u1ea7n, th\u00f4ng th\u01b0\u1eddng m\u1ed9t web th\u01b0\u1eddng c\u00f3 1 th\u1ebb ti\u00eau \u0111\u1ec1 H1 duy nh\u1ea5t cho trang \u0111\u00f3, c\u00f2n l\u1ea1i l\u00e0 th\u1ebb H2 \u0111\u1ebfn H6 t\u00f9y thu\u1ed9c v\u00e0o b\u00e0i vi\u1ebft. Vi\u1ec7c thi\u1ebft l\u1eadp th\u1ebb Heading tr\u00ean giao di\u1ec7n gi\u00fap Google bi\u1ebft nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u00ednh, s\u1ea3n ph\u1ea9m<\/p>\n<h2>L\u1eddi k\u1ebft<\/h2>\n<p>Vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t website chu\u1ea9n SEO kh\u00f4ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng bi\u1ebft v\u1ec1 k\u0129 thu\u1eadt SEO. V\u00ec th\u1ebf b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm cho m\u00ecnh m\u1ed9t \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf web uy t\u00edn, \u0111\u1ea3m b\u1ea3o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho website c\u1ee7a m\u00ecnh. V\u00e0 <a href=\"https:\/\/dncloud.net\/\">DNCLOUD<\/a> ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb<a href=\"https:\/\/dncloud.net\/thiet-ke-website\/\"><strong> thi\u1ebft k\u1ebf website chuy\u00ean nghi\u1ec7p<\/strong><\/a> m\u00e0 b\u1ea1n \u0111ang c\u1ea7n \u0111\u1ebfn, v\u1edbi \u0111\u1ed9i ng\u0169 \u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean l\u1eadp tr\u00ecnh, thi\u1ebft k\u1ebf gi\u00e0u kinh nghi\u1ec7m, s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n\u00a0<strong>thi\u1ebft k\u1ebf website chu\u1ea9n SEO<\/strong>\u00a0mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO (Search Engine Optimization) kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 trong gi\u1edbi Marketing n\u1eefa r\u1ed3i. N\u00f3 ch\u00ednh&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[132,248],"tags":[279,281,280],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-website","tag-thiet-ke-web-chuan-seo","tag-toi-uu-website","tag-web-chuan-seo"],"_links":{"self":[{"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":0,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/media\/3747"}],"wp:attachment":[{"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dncloud.net\/blog\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}